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Graphics,
Color and Acrobat Requirements
GRAPHICS
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Halftones: 200 dpi , 85-line screen
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To limit file size, do not save halftones higher
than 200 dpi.
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Format: EPS. No TIFF preview
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Do not use JPEG, PICT or GIF images in your file.
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Do not use LZW compression
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No DCS entries
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Make sure all layers are flattened.
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If using Photoshop 6.0 DO NOT save PDF with layers.
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Because we use special pagination software, we cannot
accept TIFFS. They will not paginate in our system.
COLOR
- ALWAYS use process colors (cyan, magenta, yellow,
black) CMYK
- NEVER use RGB or LAB colors.
- NEVER use Pantone colors.
- Please allow for roughly a 25% press gain.
- When adjusting photos, please be sure to keep the highlights at 1-2% , midtones at 33-38% and shadows at 80-85%.
- If the ad is to run in black and white, do not send a color ad! Convert all of the colors to grayscale before sending.
- If you are sending a Quark Xpress file, do not place
TIFF files into your document and then color them in Quark. Your TIFF file
may not print correctly after the PDF is created.
ACROBAT
- PBNI has specific settings used to create a PDF.
Please download our settings from the PBNIADS.com
site.
- Adobe produces software that enables advertisers
to create PDFs from desktop publishing programs such as QuarkXpress, Photoshop,
Illustrator and InDesign, to name a few. The software used to create PDFs IS NOT ACROBAT READER or PDF WRITER. Reader, the FREE
version, only enables you to view or print PDFs and WRITER allows
you to PDF text and low resolution images ONLY. This is not suitable
for high-end publishing. Therefore, advertisers who want to create PDFs
to send files electronically through our http site need to own the FULL
VERSION OF ADOBE ACROBAT.
- Please be sure that your PDF files are not cropped
too tight. This often results in a part of the ad border being cut off.
- Please make sure to leave at least 1/8 to 1/4 inch of space around the ad.
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